Kroger: Free shipping for your groceries; Soon, driverless shipping via Nuro
If you spend more than $35 on groceries, Kroger will send them to you for free— if you live in Nashville, Cincinnati, Louisville, or Houston. Kroger also announced it would partner with driverless company Nuro to driverlessly deliver groceries to Phoenix customers.
Quick Take: The current system of moving food from farms to distribution centers to retail grocery stores to homes is full of friction. Automating the transportation of food will eliminate much of this friction. Kroger is betting the driverless delivery of food from distribution centers to homes is the first step to be automated. The elephant in the room is Amazon, which already dominates retail delivery and bought Whole Foods last year. The question is when, not if, Amazon will announce their own driverless delivery service of food.